TEDx Bergamo
The challenge
Making a video that would represent the topic in an engaging way was not an easy task.
In fact, it was very difficult to imagine a storyboard that understood in a few seconds the basic idea, that is, the fusion of the concepts of particle and airship, and at the same time was captivating and suggestive. In addition, the challenge was also to make the video understandable to the general public, without compromising its quality and value.
The solution
To find a solution to the difficulties encountered in creating the introductory video for the conference, we invested a lot of resources in the pre-production phase. We have worked with great attention to the choice of contents, their organization and presentation, in order to translate complex concepts into an accessible and engaging visual product for all viewers.
To make the video more homogeneous, we chose to use a neutral background that would unify all the subjects present. In addition, we designed particles that would merge, creating the symbol present on the side of the airship, so as to obtain a fluid and consistent passage between the concepts of particle and airship.
The result
Thanks to a combination of suggestive images and enveloping sounds, the video was able to capture the public's attention from the start, transmitting the emotion and energy that characterize the event. The result was an immersive and unforgettable visual and sound experience for all participants.
We are pleased to have found a creative solution to the difficulties encountered, working with commitment and dedication to create a high quality product.
