Brand naming is a fundamental process for creating a successful brand.

It's not just about choosing a catchy and memorable name, but about selecting a word or a set of words that can evoke the values, identity and mission of the brand.

A good brand naming choice can influence public perception, generate a positive brand image and improve its visibility and reputation.

Therefore, we should not underestimate the power of a word, but invest time and resources in its choice, so that the brand name can become a distinctive and recognizable element in the competitive market landscape.

In brand design, imagination and creativity are fundamental, but they are not enough to create a successful brand.

It is necessary to apply a methodical and precise rigor, similar to that of martial art, to develop a distinctive logo, choose the right fonts and colors and decline the brand on different digital or physical supports.

Alset Studio combines attention to detail and grid precision with creativity and imagination to create unique and successful brands.

The trademark manual defines guidelines for the use of the trademark and establishes the rules and limitations for its protection.

In particular, the trademark manual establishes the obligations and prohibitions on the use of the trademark, to guarantee its integrity and compliance with current regulations.

The brand manual also defines the rules for the use of colors, fonts, images and texts, in order to ensure the consistency and homogeneity of the brand in every context and on every medium.

Thanks to the brand manual, the brand can be managed in a consistent and professional way, ensuring greater effectiveness of marketing strategies and a greater impact on the target audience.