The challenge
Our task was to create an animated sequence that could be both versatile and highly personalized for each brand. The challenge was to find the right set and lighting for different textures and customer needs, in addition to the realistic animation of the bow, a key element in the unboxing experience. It wasn't just a matter of making different videos, but of ensuring that each one was unique, reflecting the specificities of the brand it represented.
The solution
Our strategy is rooted in developing an in-depth storyboard for each video, creating a clear production guide. We focused on the animation and dynamics of the bow, to ensure that the movement was as realistic as possible. Finally, we created a series of customized textures, which were applied in a unique way for each brand, giving a distinct identity to each video.
The result
The result is a series of high-quality 3D animated videos, which authentically reflect each brand's unboxing experience, creating a deep connection between the brand and the consumer. Our work has led to the animation of bows that untie in a realistic way, to boxes that open revealing the personalized interior, and to the creation of unique textures for each high fashion brand. With dedication to quality and detail, we have overcome the challenges to provide a cutting-edge service for 4Gift.
